Most realtors often work alone, which might be a good idea at the start. However, once your business starts growing, it might become difficult for you to manage everything yourself.
As a realtor, you must focus on getting your clients the best deals instead of focusing on marketing, attending calls, cold calling, and scheduling appointments. It will distract you from your core objective and lower your productivity.
On the other hand, building a team could empower you to focus on the tasks that matter the most.
You can add agents and marketers to your team to assist you with the listings, showings, open houses, and other tasks. They will also help you farm new leads and clients, manage campaigns, and more.
However, building a real estate team is not an easy feat as there are a lot of factors to consider and many roles to fill in the team.
Here are the different support staff you must have on your team.
- Administrative Assistant
As a realtor, your focus must be on dealing with the clients and selling the houses in your listing instead of taking on administrative tasks. An admin assistant will support all the other members of the team. An assistant will enable your team to perform their roles by handling the paperwork and other administrative duties. They will also aid the efforts of other team members by helping them with their tasks.
- Contracts manager or transaction coordinator
This person in your real estate team will manage all the paperwork and contracts when a house is sold or bought.
They will also take care of the legal formalities and paperwork and ensure that all the documents are officially approved up to the standards and regulations of the state.
A contracts manager may also ensure that closing procedures are all updated along with the right stamps and approvals from the concerned authorities.
- Lead generation department
Depending upon the scale of your business, you could either hire a team or a single member to help with the lead generation.
These professionals are responsible for generating leads, filtering them, and sending the qualified leads to the right agent.
- Marketing Manager
While building a real estate team, you must not forget about the marketing division. Marketing is the heart of every business, and real estate is no exception. You must get the best marketing manager on your team to work on your brand promotion and marketing strategies. Any marketing manager in the real estate industry would suggest you choose the right strategies like direct mail marketing, digital promotions, and the like. They will be responsible for contacting agencies like mail delivery service providers and setting up your campaign to deliver new leads.
In addition, they will help establish the agency in the market and try to set it apart from the competition.
- Showing Assistant
A showing assistant is responsible for assisting the agents in figuring out what the client wants. They will help create a buyer’s persona to determine the best houses an agent can show them to increase the chances of converting them into buyers.
They might also be responsible for managing properties, taking the inspectors and authorities for the inspections, and providing access to appraisals and other such operations.
So, if you are hoping to build the best real estate firm, these are some of the support staff that will help your business succeed.
